Social Media Indoor Tanning Study
| Status: | Not yet recruiting |
|---|---|
| Conditions: | Skin Cancer, Cancer |
| Therapuetic Areas: | Oncology |
| Healthy: | No |
| Age Range: | 18 - 30 |
| Updated: | 2/17/2019 |
| Start Date: | June 1, 2019 |
| End Date: | March 31, 2020 |
| Contact: | Jessica Bibeau, MA |
| Email: | jessica.bibeau@uconn.edu |
| Phone: | 860-486-8979 |
Using a Narrative-Based Approach to Reducing Indoor Tanning
The purpose of this research is to develop a social media delivered intervention to reduce
indoor tanning in young women.
indoor tanning in young women.
Because engaging tanners in a social media feed comprised of negative sentiment about a
behavior they enjoy could prove difficult, we will use social marketing theory and a
user-centered design approach to develop a social media feed that tanners find interesting
and persuasive. Investigators plan to connect to audience values by embedding the
intervention in a feed based on a topic that tanners tell us they value (e.g., beauty).
Intervention messages about indoor tanning will be peppered throughout but presented in a way
that is relevant to the theme topic. Investigators will conduct a pilot feasibility trial to
evaluate an 8-week social media-delivered intervention relative to a similar feed with no
tanning related content and conduct a preliminary test of transportation theory by examining
the intervention's effect on persuasive impact and beliefs about the desirability of indoor
tanning. This work will inform a fully powered randomized trial testing the efficacy of this
intervention on tanning and message dissemination.
behavior they enjoy could prove difficult, we will use social marketing theory and a
user-centered design approach to develop a social media feed that tanners find interesting
and persuasive. Investigators plan to connect to audience values by embedding the
intervention in a feed based on a topic that tanners tell us they value (e.g., beauty).
Intervention messages about indoor tanning will be peppered throughout but presented in a way
that is relevant to the theme topic. Investigators will conduct a pilot feasibility trial to
evaluate an 8-week social media-delivered intervention relative to a similar feed with no
tanning related content and conduct a preliminary test of transportation theory by examining
the intervention's effect on persuasive impact and beliefs about the desirability of indoor
tanning. This work will inform a fully powered randomized trial testing the efficacy of this
intervention on tanning and message dissemination.
Inclusion Criteria:
- US women
- Ages 18-30
- Tanned indoors ≥ 10 times ever
- Tanned at least once in the last month
- A likelihood of indoor tanning in the next 8 weeks
- Must be a daily user of chosen platform
Exclusion Criteria:
- No smartphone
- Does not use social media platform daily
- Does not participate in indoor tanning
- Does not have intentions to tan in the next 8 weeks
- Has not tanned 10 time or more
- Did not complete the baseline survey
- Inability to provide consent due to mental illness or a cognitive impairment
- Non-English speaking
- Prisoner
We found this trial at
1
site
Storrs, Connecticut 06269
Principal Investigator: Sherry L Pagoto, PhD
Phone: 860-486-2945
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