Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions
| Status: | Enrolling by invitation |
|---|---|
| Conditions: | Smoking Cessation |
| Therapuetic Areas: | Pulmonary / Respiratory Diseases |
| Healthy: | No |
| Age Range: | 18 - Any |
| Updated: | 6/23/2018 |
| Start Date: | December 20, 2017 |
| End Date: | March 13, 2020 |
Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco
The research study, "Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate
Tobacco Interventions" will test two smoker-driven, social marketing innovations to recruit
and engage smokers in Decide2Quit.org (Decide2Quit), which is an evidence-based, effective
"Digital Intervention for Smoking Cessation".
Tobacco Interventions" will test two smoker-driven, social marketing innovations to recruit
and engage smokers in Decide2Quit.org (Decide2Quit), which is an evidence-based, effective
"Digital Intervention for Smoking Cessation".
S2S has many innovations that are designed to utilize the power of peers and social networks
for dissemination. These include: Peer recruitment: Tools to facilitate smokers' recruiting
their peers to increase Decide2Quit access; and a recommender computer tailored health
communication (recommender CTHC): a Complex machine learning algorithm (recommender systems)
that uses smokers' feedback (explicit and implicit) in the current and prior studies to adapt
its selection of messages to smokers.
Using a 2×2 factorial design, the study will compare individually and collectively the
enhancements (recruitment, use, and effectiveness) offered by the S2S functions over the
standard version of Decide2Quit (online recruitment and standard CTHC), an active comparison
group.
for dissemination. These include: Peer recruitment: Tools to facilitate smokers' recruiting
their peers to increase Decide2Quit access; and a recommender computer tailored health
communication (recommender CTHC): a Complex machine learning algorithm (recommender systems)
that uses smokers' feedback (explicit and implicit) in the current and prior studies to adapt
its selection of messages to smokers.
Using a 2×2 factorial design, the study will compare individually and collectively the
enhancements (recruitment, use, and effectiveness) offered by the S2S functions over the
standard version of Decide2Quit (online recruitment and standard CTHC), an active comparison
group.
Inclusion Criteria:
- 18 years of Age or older
- Current smoker
Exclusion Criteria:
- Under 18 years of age
- Non-smoker
We found this trial at
1
site
55 N Lake Ave
Worcester, Massachusetts 01655
Worcester, Massachusetts 01655
(508) 856-8989
Principal Investigator: Rajani Sadasivam, PhD
Phone: 508-856-8923
Univ of Massachusetts Med School As the commonwealth's only public medical school, we take seriously...
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