Traditional Print Communication Methods, Simple Electronic Communication Methods, or Usual Care in Increasing How Often Older Women Undergo Colorectal Cancer Screening

Conditions:Colorectal Cancer, Cancer
Therapuetic Areas:Oncology
Age Range:50 - Any
Start Date:October 2005

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Two Delivery Channels to Improve CRC Screening

RATIONALE: Finding out which communication method affects a participant's decision to
undergo colorectal cancer screening may help increase the number of participants who undergo
screening. It is not yet known which communication method is more effective in increasing
how often participants undergo colorectal cancer screening.

PURPOSE: This randomized clinical trial is studying traditional print communication methods
to see how well they work compared with simple electronic communication methods or usual
care in increasing how often older women undergo colorectal cancer screening.


- Compare traditional print versus simple electronic communication versus usual care, in
terms of increasing colorectal cancer (CRC) screening rates, in average-risk women
attending a routine OB/Gyn visit.

- Explore the moderating role of attentional style and background variables on the impact
of the interventions in these participants.

- Determine the mediating effect of potential cognitive-affective factors related to CRC
screening in these participants.

- Investigate the comparative cost-effectiveness of these interventions to improve CRC
screening adherence.

OUTLINE: This is a randomized study. Participants are randomized to 1 of 3 screening arms.

- Arm I: Participants are contacted by simple electronic communication methods by an
email message linked to a personalized website.

- Arm II: Participants are contacted by traditional print communication methods.

- Arm III: Participants are observed (usual care). Participants in arms I and II are
randomized a second time to receive messages about colorectal cancer screening that are
matched or mismatched to their attentional style.

PROJECTED ACCRUAL: A total of 5,000 participants will be accrued for this study.


- At average risk for colorectal cancer (CRC) as defined by the following criteria:

- Asymptomatic without a personal history of colorectal polyps or cancer

- No inflammatory bowel disease

- No family history of familial adenomatous polyposis or hereditary nonpolyposis

- No CRC in more than one first-degree relative

- Nonadherent with standard CRC screening recommendations at the time of index OB/Gyn


- Email accessible at home and/or work

- Able to communicate with ease in English


- Not specified
We found this trial at
333 Cottman Ave
Philadephia, Pennsylvania 19111
(215) 728-6900
Fox Chase Cancer Center Fox Chase has earned the prestigious designation from the National Cancer...
Philadephia, PA
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