Mobile Phone Multimedia Messaging Intervention for Breast Cancer Screening



Status:Withdrawn
Conditions:Breast Cancer, Cancer
Therapuetic Areas:Oncology
Healthy:No
Age Range:40 - 79
Updated:1/28/2018
Start Date:January 2014
End Date:May 2016

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Mobile Phone Multimedia Messaging Intervention for Breast Cancer Screening: Intervention Phase

Korean American (KA) women have among the highest breast cancer mortality rates and lowest
breast cancer screening rates of U.S. American women across racial/ethical groups. This
innovative project seeks to harness mobile phone technology as a means to take preventative
health care to a new level among this population. Using the Fogg Behavioral Model this study
proposes to develop a mobile phone-based intervention designed to motivate KA women to
undergo an annual mammogram (mMammogram). The overall study aim is to develop and assess the
feasibility and effectiveness of a 7-day long mMammogram intervention designed to persuade KA
women to undergo breast cancer screening.

Specific aims over the three-year period include the following: (1) The first year will be
devoted to intervention and protocol development. A major emphasis in year 1 will be
developing the community advisory board (CAB), conducting a series of pre-intervention focus
groups, and working with pertinent persuasive technology consultants to develop and
pilot-test the intervention. (2) The second year and the first half of the third year will
focus on delivery of the intervention. (3) the second half of the third year will be devoted
to data analysis and dissemination.

Inclusion Criteria:

- Korean American immigrant women

- Aged 40-79

- Residence in Minnesota

- Possession of mobile phone with text-message function

- Possession of active email account

Exclusion Criteria:

- Mammogram receipt within the past 2 years
We found this trial at
1
site
Minneapolis, Minnesota 55455
Principal Investigator: Hee Y Lee, PhD
Phone: 612-624-3689
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mi
from
Minneapolis, MN
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